Samantha is coming up for the first time in a female oriented script 'U-Turn', which is a Kannada movie being remade in Telugu. Since it is Sam's movie there is a huge remand for this in the market. They got an opportunity to sell the movie much before its release. Suresh Reddy has bagged the theatrical rights of this movie for the Andhra and Telangana regions for a sum of 6 crores. Satellite rights are yet to be sold. The movies total budget including Samantha's remuneration seems to be around 14.5 Crores. If we assume that another crore might have been spent on its publicity, the total cost would come up to 15.5 Crores. As the satellite rights of both Tamil and Telugu are yet to be sold, we may at least expect another 5 Crores. This shows that U-Turn may bag profits right before its release. Though there are no clues how this movie would be received in B, C centers, they are expecting much demand in the multiplexes. Also the mass image of Samantha may be an added advantage for this movie.
The movie is directed by Pawan Kumar who directed the original Kannada version. This Tamil Telugu bilingual completed all its post production works and is all set to release on 13th of September.