Rowdy Boy Vijay Devarakonda is getting close to his fans day by day with his unique way of promoting his films and himself too. He started implementing his unique promotion ideas just before the release of his film Geeta Govindam last summer. To quench the thirst of his fans, he arranged for few ice cream trucks to roam around in the city and distribute ice creams to common public. He too joined with them and distributed ice cream while he could directly interact with his fans.
Later he launched his own clothing brand on the name of Rowdy Wear, which also involves his fans in a way, as he calls them rowdies fondly. He took along one of his fans dressed in his rowdy ware costume to receive his first film fare award and then later donated that award also for the Telangana CM Relief Fund.
His unique ideas keep continuing, as he recently became a taxi driver for few of his fans and dropped them at their desired destinations as part of his new film Taxi Waala promotions. Not just that, when he visited a theater to watch his movie along with his fans, he was so overwhelmed with the response that he announced free snacks to everyone in the theater. He just asked them to go get whatever they want from the theater canteen and he would pay for them.
As he is going on a good success stream now, fans are eagerly waiting for his next movie and the next goodies that he would be offering them for their support and love. This star is way to go indeed. Good luck rowdy boy.